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About Susan Payton

Authored 4 articles.

Susan Payton is the President of Egg Marketing & Communications, an Internet marketing firm specializing in marketing copy, press releases, blog and article writing. She is also the blogger behind The Marketing Eggspert Blog.

    Articles

  • What Makes a Small Business Influencer? Experts Weigh In

    Features, August 25, 2014

    What makes an influencer? Specifically, who influences the small business community? It turns out, on one level that’s an easy answer. But on another level, it is much more nuanced and hard to define. That’s according to several people we reached out to, for their definitions. See if you agree with these seven experts.

  • 10 Ways to Avoid Becoming a Sales Robot

    Features, March 11, 2014

    “Hi, this is Ted and I’m from X Corporation. Do you have a few minutes?” I’m immediately up in arms. I know he wants to sell me something that I am 99% sure I do not want to buy (for the record, I’ve never made a purchase from someone cold calling me). Can you relate?

  • Don’t Let That Business Plan Collect Dust on a Shelf

    Features, December 10, 2013

    Small business owners rank creating a business plan right up there with writing the dreaded high school term paper, college thesis, and bar exam rolled into one, says Tim Berry.

  • Big Business Tactics Your Businesses Can Use

    Features, August 30, 2013

    Don’t buy into the idea that as a small business, you’re limited to your personal capabilities. Software is getting more affordable. And DIY is “in” right now in a major way. The lines blur between “big” and “small” business when it comes to tools and techniques like these.