Aflac Duck is Working Overtime to Answer Your Questions

Staff Report From Columbus CEO

Wednesday, November 1st, 2017

Aflac, the leader in voluntary insurance sales at the worksite in the United States, announced the debut of its newest television commercial, "Aflac Duck Working Overtime." The commercial, which is being launched during benefits enrollment season, introduces Aflac's latest industry innovation, DuckChat via Facebook Messenger. It's a new 24/7 platform that will aid consumers in understanding questions that are often asked during benefits enrollment. DuckChat plays a central role in Aflac's campaign to help consumers from feeling overwhelmed and deterred from enrolling in, or applying for, the types and amounts of insurance they may need. The commercial will air tonight, Tuesday, Oct. 31, during "This is Us" on NBC at 9 p.m. ET and will continue to run on a variety of television programs and channels. 

"With the launch of DuckChat, the Aflac Duck will be available 24/7 to offer smart, funny, relatable and easy-to-understand answers to some common benefits enrollment questions," said Catherine Hernandez-Blades, chief brand and communications officer at Aflac. "In the process, the Aflac Duck will help explain the importance of insurance in every person's life, no matter what life stage they may be enjoying — and help ensure consumers know more about benefits options regardless of whether they are an Aflac customer or not."

DuckChat can help users with topics such as enrollment, benefits options, insurance definitions and coverage choices. To start chatting, search for the Aflac Duck on Facebook Messenger. The Aflac Duck typically responds immediately and mimics human learning. This innovative learning style means that the more questions he is asked — from definitions of insurance lingo to the details of his life — the more he learns, the smarter he becomes and the better answers he provides. Aflac is the first voluntary insurance company to meet consumer demand for an easy way to access benefits information using the Facebook Messenger platform.

To complement the TV spot, the integrated marketing campaign will include content designed for digital and online video advertising, public relations support, and sponsorships with Hulu and the CW. Additionally, Aflac's tens of thousands of agents and brokers will be equipped with enrollment collateral to help improve their in-person benefits enrollment experience. The Aflac Duck's popular social networks (Facebook, Twitter and Instagram) will showcase GIFs and short videos of the duck working overtime to respond to everyone's benefits questions.

"Particularly for those who have had questions go unanswered in the past or who have never enrolled in benefits before, DuckChat may help make the process easier and, perhaps, even fun thanks to a very chatty Aflac Duck," added Hernandez-Blades.

To learn more, search for the Aflac Duck on Facebook Messenger or visit