Chick-fil-A Announces Nationwide Delivery Service, Partners with DoorDash
Wednesday, November 14th, 2018
Chick-fil-A customers no longer need to leave their homes to enjoy the Original Chicken Sandwich and other favorite menu items. Starting today, the restaurant company is officially offering delivery from more than 1,100 of its restaurants nationwide as part of a partnership with DoorDash, the on-demand destination connecting customers to their favorite national and local businesses.
In celebration of the partnership, Chick-fil-A and DoorDash will give away up to 200,000 free Chick-fil-A Chicken Sandwiches (one per customer in participating cities) from now until Tuesday, November 20, 2018, when placing an order through DoorDash. The giveaway is exclusively available through the DoorDash app and website with a $5 minimum order when using the promo code "CFADELIVERY." The giveaway will be available daily after 10:30 am local time.
"So many of our guests' busy lives and family commitments have them strapped for time. Delivery is one way we can help them get a quick yet high quality meal," said Jon Bridges, Chick-fil-A senior vice president and chief marketing officer. "If they're unable to come to us, we'll come to them."
Nationwide delivery continues Chick-fil-A's innovative work outside its physical restaurants. So far this year, the company re-launched the Chick-fil-A Mobile App, opened its first delivery-focused locations in Louisville and Nashville (with door-to-door delivery available via DoorDash in Nashville), and is testing Mealtime Kits in Atlanta restaurants.
In an effort to make the brand even more accessible, participating Chick-fil-A restaurants will deliver everything on the restaurant's menu right to customers' doors via DoorDash. To maintain both DoorDash's commitment to high-quality service and Chick-fil-A's food quality, deliveries will be made to customers within a 10-minute radius of participating restaurants.
Chick-fil-A has been testing delivery with DoorDash since 2017 in select markets. Since the pilot began, both Chick-fil-A and DoorDash have invested in custom-built technology integrations to ensure order accuracy and a smooth delivery experience for customers. Through this partnership, Chick-fil-A will ensure a best-in-class customer experience by integrating DoorDash into its Point of Sale (POS) system. POS integrations allow DoorDash to scale additional Chick-fil-A restaurants at a faster pace while ensuring a better experience for the customer and the restaurant team by integrating with Chick-fil-A's kitchen management system.
Ninety-eight percent of respondents who used DoorDash during the pilot said the food they ordered was consistent with what they expected from Chick-fil-A. The delivery test also revealed:
Ninety percent of DoorDash orders include Chick-fil-A Waffle Fries
Orders peak during dinner and on inclement weather days
Delivery sales are highest for restaurants near hospitals and universities
"Chick-fil-A's standout business momentum is a testament to how they listen to what their customers want," said Christopher Payne, Chief Operating Officer at DoorDash. "Customers expect convenience without sacrificing quality, and DoorDash is thrilled to provide that level of service to Chick-fil-A's loyal fan base through door-to-door delivery. We're proud to be a part of their journey and provide new ways for customers to enjoy their favorite Chick-fil-A menu items from anywhere."