Southeastern Grocers Inc. (SEG), parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, together with the SEG Gives Foundation, announces a community donation program to help raise funds and awareness of food insecurity in support of its dedicated partner, Feeding America®. The hunger relief program will aid the organization in its enduring efforts to fight food insecurity during the holidays and all year long.

Now through Dec. 21, Fresco y Más, Harveys Supermarket and Winn-Dixie customers are invited to support neighbors in need this holiday season by rounding up their grocery total to the nearest dollar or by making a donation of their choice. Every cent raised will support Feeding America and network food banks in communities throughout SEG’s five-state footprint.

Anthony Hucker, President and CEO of Southeastern Grocers, said, “At Southeastern Grocers, we take pride in cultivating a culture of giving back and supporting the hardworking families that strive to provide the best lives for their loved ones. As we gather in gratitude with family and friends this holiday season, we believe it is imperative to encourage and aid our neighbors in need that are struggling to put food on the table. We are proud to stand with organizations like Feeding America to make a positive impact on so many communities close to home, which is always important, but especially critical during the holidays.”

SEG is dedicated to being there for the community during times of great need. Since the onset of COVID-19, communities across the country have experienced a consistent increase in food insecurity. This holiday season, more than 38 million people, including 12 million children, may experience food insecurity¹. The holiday hunger community donation program addresses the staggering need to help alleviate hunger and aims to support families and individuals with additional needs during the holidays.

Lauren Biedron, Vice President of Corporate Partnerships at Feeding America, said, “The holidays are very special times for unity, gratitude and giving, but many families are still making tough decisions on how they will provide basic needs for their loved ones. As communities unite to give back this holiday season, we are grateful for Southeastern Grocers and its commitment to the fight against hunger. We look forward to working together in partnership for years to come as we build stronger communities by tackling food insecurity all year long.”

SEG remains committed to communities throughout its footprint and is honored to continue its longstanding partnership with Feeding America and other community organizations that help families in need prepare holiday meals and create special memories. Last month, SEG partnered with select Feeding America network food banks and the USO to donate 5,000 turkeys and Thanksgiving meal essentials to help thousands of families and individuals in underserved areas throughout the grocer’s footprint.