Nexstar Media Inc., a wholly owned subsidiary of Nexstar Media Group, Inc. announced the promotion of two experienced broadcast leaders and current Nexstar executives to Vice President and General Manager, overseeing the company’s broadcast and digital operations in Peoria, IL, and Columbus, GA.

Joe McGuire will assume the leadership role at WRBL-TV (CBS) in Columbus, GA (DMA #131) and report to Julie Pruett, Senior Vice President and Regional Manager for Nexstar Media’s broadcasting division. Both promotions are effective immediately. 

Mr. McGuire has had a lengthy career in broadcast sales; since mid-2018, he has been the Director of Sales at WSAV-TV, the Nexstar television station serving Savannah, GA (DMA #90), where he oversaw all of the station’s sales operations. Mr. McGuire has consistently demonstrated the ability to grow revenue and profitability by identifying new streams of revenue, cultivating new business, and developing a variety of innovative cross-platform solutions for advertisers and marketers. At WSAV-TV, Mr. McGuire and his team grew broadcast and digital advertising substantially, driving increases in revenue from professional, college, and high school sports programming and partnerships with the NFL’s Jacksonville Jaguars and Clemson University’s athletic department. The station also launched several new ad sponsorships with area businesses including Mercedes-Benz of Hilton Head and St. Joseph’s Chandler Hospital. Prior to joining WSAV-TV, Mr. McGuire served as National Sales Manager and Local Sales Manager at WKRN-TV (ABC), the Nexstar television station serving Nashville, TN (DMA #30).

Mr. McGuire is a graduate of Middle Tennessee State University, where he earned his Bachelor’s degree in Media Management. He is a member of the Georgia Association of Broadcasters and is a supporter of the United Way of the Coastal Empire and the Ronald McDonald House Charities of the Coastal Empire. He is also active in a variety of church activities.