Another Buc-ee’s Breaks Ground in Georgia. Are You on the Beaver Bandwagon?
Tuesday, September 30th, 2025
It is a Tuesday afternoon at Exit 144, a largely barren I-75 interchange two hours north of the Florida border. There is, in the distance, a manicured peach orchard and, next to that, an out-of-sight auto junkyard abutting a swampy pond. But there’s not much in the way of amenities to lure freeway travelers. Aside from a galaxy of gas pumps and the grinning face of a bucktoothed beaver.
The cartoonish rodent’s mug, perched atop a towering pole overlooking the freeway, serves as a great big “welcome to me” above his namesake roadside domain: Buc-ee’s, a convenience superstore, a branding phenomenon, a prefab town square.
