The Aflac Duck Hits the Gym in New Television Commercial
Staff Report From Columbus CEO
Tuesday, September 22nd, 2015
Aflac, the leading provider of voluntary insurance at the work site in the United States, will debut its newest television commercial, "Gym," during two highly anticipated premieres tonight: the series premiere of "The Muppets," which airs at 8 p.m. EDT on ABC Network, and part two of the season premiere of "The Voice," which airs at 8 p.m. EDT on NBC. In the latest commercial, the company continues to focus on how the Aflac Duck may not be that good at a lot of things, but he is the best at paying claims fast with Aflac's new One Day Pay℠ promise. To see the Aflac Duck's comical take on working out, download a copy of "Gym."
"Trends indicate that today's consumers are more health- and fitness-minded than ever, so naturally, the iconic Aflac Duck is ready to join the ranks at the gym, too," said Keith Pellerin, vice president of Product Management and Innovation at Aflac. "We take a humorous approach to showing his missteps in the gym, but we know that injuries are commonplace for athletes and everyday people trying to maintain a healthy lifestyle. When unexpected injuries occur, Aflac is there for its policyholders with cash benefits in as little as one day, allowing our customers to focus on getting well without worrying about their finances."
During his trip to the gym, the Aflac Duck is full of antics. He sneezes in the hand chalk – causing dust to fly everywhere, makes a chalk angel near a weightlifting station, startles someone by popping out of a giant tire and eventually falls asleep, snoring loudly on a medicine ball.
When a female gym member accuses the Aflac Duck of sandbagging, the man he startled earlier defends the Duck, saying, "I'd be tired, too. He paid my claim in one day when I got hurt." The pair looks on with admiration, talking about the "serious hustle" put in by the "serious Duck."
The spot closes with a final ploy from the Aflac Duck, who is resting – camouflaged – on a pile of white gym towels, surprising the male workout partner one last time.
Following its national debut, the new commercial will run during several other high-profile shows, major sports events and highly anticipated movie events, as well as newer and classic holiday specials throughout the fall and winter television season. An integrated marketing campaign focused on fitness and wellness also will launch this fall.
To stay updated on all of the Duck's fitness endeavors, fans can follow the Aflac Duck on Facebook, Twitter and Instagram. For more information on One Day Pay℠, only from Aflac, visit aflac.com/onedaypay.