Salt Life, the performance and lifestyle brand for saltwater pursuits of all kinds, is excited to announce its sponsorship of the Sport Fishing Championship (SFC), a premier offshore fishing series, consisting of twelve points-based tournaments, culminating in one grand champion angling team. As the tournament's premium lifestyle and performance apparel partner, Salt Life will be outfitting in-studio talent as well as on-site staff and featured anglers.

"Salt Life was born out of a love for the water. We couldn't be happier to kick off our partnership with the Sport Fishing Championship as the tournament's exclusive lifestyle and performance apparel sponsor," said Jeff Stillwell, President of Salt Life. "As we continue to expand our performance apparel category, it is only fitting that we outfit some of the best anglers in the world, who will be competing in some of the most impressive fisheries in the world."

The SFC will begin in April 2022 with the Louisiana Gulf Coast Billfish Classic and continue through Gulf, Atlantic, Mid-Atlantic, and Caribbean waters until the final tour stop at the San Juan International Billfish Tournament in Puerto Rico. Teams earn points based on their placement in each qualifying tournament and are awarded additional points for every qualified catch throughout the season. The SFC awards four winners based on results from the 12-tournament regular season, which features three "championship fish" competitions and a points-based catch-and-release billfish championship.

"The Salt Life brand is synonymous with ocean adventures," said SFC CEO and Commissioner Mark Neifeld. "We are proud to partner with a premier apparel sponsor that truly reflects our anglers' bold and fearless lifestyles. Together, Salt Life and the SFC will continue to showcase championship performance during marathon days on the water."

The SFC is the first offshore fishing series to feature live tournament coverage on a premier cable sports network, bringing the adrenaline and excitement of blue water fishing to the masses. CBS Sports Network agreed to a groundbreaking, multi-year deal that will deliver high-stakes, final day action from every event. Three-time World Sailfish Champion, Emmy Nominated television host, and Salt Life team member Peter Miller will be anchoring the coverage each week alongside veteran broadcaster Robbie Floyd from the SFC Studios.