SunTrust Banks, Inc. ranked at the top for Customer Advocacy in the super regional banks category of Market Probe's 2013 Multi-Sector Customer Advocacy Monitor.

"This recognition reflects our commitment to building strong client relationships by offering superior customer service and financial solutions that meet real life circumstances," said Brad Dinsmore, Consumer and Private Wealth Management executive at SunTrust. "Our team has focused intensely on listening to clients and offering appropriate solutions and advice; we are pleased that our clients, who indicated high satisfaction, loyalty and advocacy in this research, appreciate the unique value proposition offered by SunTrust." 

Market Probe's 2013 Multi-Sector Customer Advocacy Monitor is a national consumer survey of 6,000 households that rated recent customer and brand experiences on three key factors: satisfaction, net promoter score and advocacy.  More than 80 leading U.S. companies were included in the national study.  This marks the second time SunTrust has won top scores in the survey's super regional bank category.

Since 2010, Market Probe has ranked the largest U.S. retail banks based on the percentage of customers that actively advocate for their bank to others. Their research has demonstrated that those banks with the largest percentage of Advocates within their customer base will realize more per-customer revenues.

Market Probe will present the results of the 2013 Customer Advocacy Monitor at the IQPC 2013 Digital Marketing Exchange in San Francisco, Calif., to be held Sept. 22 - 24, 2013.

The Market Probe study comes on the heels of a recent SunTrust survey of more than 30,000 clients that found nine out of ten clients would recommend SunTrust to their friends and family.