Grill products manufacturer Saber Grills announced it will once again partner with Casual Living as part of its 2014 marketing program.

The companies have finalized plans for a 360-degree marketing execution designed to educate outdoor furniture retailers about the unique benefits of becoming a Saber dealer.

At the center of the program is a digital campaign on CasualLiving.com that will use ads, videos and other interactive content to educate prospective dealers about new products, trade show activities and sales promotions. The content will change throughout the year-long campaign, giving Saber a myriad of opportunities to showcase valuable information about the brand.

"Saber is a relatively young brand so we need hard-working marketing tactics that reach a very specific audience," said Rob Schwing, general manager of Saber. "This campaign combines both print and digital and gives us the flexibility to multipurpose our content and offer our existing dealers, and potential new partners, news that is pertinent to their business."

Saber was first introduced in late 2011 and has surpassed sales projections each year. Casual Living has been part of the brand's marketing program from the company's launch. "We are passionate about providing our business partners with relevant, timely, and actionable content that will help them be successful," Schwing said. "Partnering with the team at Casual Living has been a great way to do just that."