Flowers Foods Licenses Wonder Bread in Midwest
Press release from the issuing company
Friday, March 7th, 2014
Flowers Foods, Inc. announced Thursday it has signed an agreement that gives Aunt Millie's Bakeries of Fort Wayne, Ind., the exclusive license to produce and market Wonder and Home Pride breads in northwest Indiana; northern Illinois, including Chicago; and southern Wisconsin. Terms and conditions of the license agreement were not disclosed.
With the agreement, Wonder and Home Pride breads will return to store shelves in the near future after being off the market in these areas since the November 2012 shut down of Old HB, Inc. (formerly Hostess Brands).
Commenting on the announcement, Allen L. Shiver, Flowers Foods' president and CEO, said, "We're excited about partnering with Aunt Millie's, which produces quality fresh bakery foods and has a great distribution network. This agreement allows us to bring these well-known and well-loved bread brands, baked with the same recipes, back to consumers in this part of the Midwest."


