Communicorp's Amanda Bass Hosting Augmented Reality Webinar
Wednesday, May 6th, 2015
It's no surprise that the demand for interactive solutions has greatly increased. Consumers want to engage even more with smart applications on their mobile devices and that's why emerging technologies like Augmented Reality (AR) have started to infiltrate the world of marketing to enhance consumer engagement. AR allowing customers to use their smartphones to instantly engage with static displays, POP, and marketing materials through an interactive world of video, animation, games and much more. These digital experiences can significantly enhance consumer engagement, improve ROI, and more importantly, drive sales! With more than 1.5 billion downloads of mobile augmented reality applications anticipated by 2015, many companies are starting to realize that they simply can't afford to be without it.
In order to effectively leverage AR, companies must have a plan along with a strategic approach fo fully transition their current marketing program to a highly-interactive and engaging experience. If you missed this standing-room only breakout session at DscoopX, nows your chance to experience what those who attended learned in this eye-opening, yet practical webinar. If you did attend, now's your chance to bring your successes and questions back to the expert herself, Amanda Bass! A must-attend for marketing managers, sales and business development managers and business owners looking to drive alternate forms of revenue into their organization.
- Analyze best practices from leading brands who currently use AR in their business
- Determine the types of campaigns and content that AR can deliver
- Identify strategic approaches for utilizing AR effectively
- Recognize if your organization is "AR-ready" and the first steps in implementing
- Take-away ToolsCommunications audit tool - Identifying opportunities within your customers
- Content Planning tool - Identify content and content-packaging methods
Speaker Information and Bio
Amanda Bass, Senior Director of Sales & Marketing, Communicorp
Amanda leads sales and marketing efforts at Communicorp, a Columbus-based subsidiary of Aflac, specializing in design-to-delivery marketing solutions. She heads corporate sales and marketing strategies to increase profit and retain customer base, with focus in the Automotive, Healthcare, Education, and Hospitality verticals. Amanda manages sales resources and activities to ensure successful implementation of sales strategies, acquisition and retention programs and promotional campaigns. She also identifies and develops new products and services based on market trends and demand, while monitoring market response to continually enhance Communicorp's portfolio. Amanda is a graduate of Troy University and is a certified Six Sigma Greenbelt.
