Randstad Sourceright, a global talent leader, today shared insight on some of the top trends in recruiting that promise to change the way organizations identify, engage and ultimately hire top talent in the coming years. Based on its research, "The Randstad Sourceright 2015 Talent Trends Report," the company offers key insights on how employers can adapt to these changes and ensure a successful recruiting program going forward. 

Randstad Sourceright's 2015 Talent Trends Report is based on the survey responses of 350 HR directors, talent acquisition leaders and HR managers, focusing on the biggest trends and challenges impacting their recruiting success. The report identified three major trends in how companies connect with top talent in today's challenging recruiting landscape. These include:

Increasing Role of the Employer Brand

Randstad Sourceright found that two-thirds of HR leaders surveyed say their organization is more focused on employer branding than they were five years ago. Additionally, more than half (57 percent) attribute their company's ability to attract top talent to a strong brand. Not only does an enhanced employer brand help draw in qualified candidates, but it can also lead to improved corporate awareness and reputation. 

Moreover, the top three reasons why organizations succeed in attracting top talent were found to be a pronounced reputation and brand, strong industry appeal and competitive salary and benefits. These factors further drive the need for companies to continually enhance their brand to stand out as an employer of choice.

Culture and Aptitude Fit Win Over Skills

Company culture has an enormous impact on attracting and retaining top talent, which explains why many of the companies noted for their unique, enjoyable work cultures are also some of the most profitable. Randstad Sourceright predicts that investing in the creation and continuous improvement of a differentiated company culture will be a priority for C-suite executives this year. At the same time, aptitude, personality and cultural fit will emerge as key factors in the talent selection process, favored over traditional hiring factors, such as specific qualifications. Focusing on aptitude and attitude to do the job, and investing in learning and development to build needed skills and qualifications will enable organizations to expand their talent pool and enhance their culture.

The Rise of Online Talent Communities

Randstad Sourceright expects more employers will build robust talent communities throughout 2015 to engage with a larger talent pool. This will provide access to passive and active candidates, past applicants, current and former employees and other members who help employers find the talent they're looking for. Overall, the company found that 50 percent of employers plan to invest in social media and online community management in 2015 to better tap this source of talent.

"Finding the best talent available has become increasingly difficult in recent years, requiring employers to continuously adapt their recruiting strategies to keep up with changing demands," said Robert Lopes, president, Recruitment Process Outsourcing (RPO) for Randstad Sourceright. "Our Talent Trends research uncovers both the challenges companies face in connecting with right-fit candidates, and the strategies they're using to overcome these obstacles. Randstad Sourceright remains committed to helping employers understand the technologies and solutions that can help them optimize their recruiting processes to account for the realities of today's talent landscape." 

"The Randstad Sourceright 2015 Talent Trends Report" is available for complimentary download at: http://content.randstadsourceright.com/talent-trends-report.