Aflac, the leading provider of voluntary insurance at the work site in the United States and official partner of the 58^th GRAMMY Awards, today announced the launch of its "Rock the Red Carpet" campaign. The integrated initiative celebrates the company's second year supporting Music's Biggest Night.

"Aflac is proud to once again join The Recording Academy at the GRAMMYs to recognize excellence in music and show this year's top musicians the red carpet treatment – just like we treat our customers every day," Aflac Senior Vice President and Chief Marketing Officer Gail Galuppo said. "The Aflac Duck is known for being there for our policyholders in their time of need, so we're excited to offer his fans a chance to return the favor as he prepares to rock the red carpet."

The Aflac Duck knows how to make an entrance, but to make sure he steals the scene this year, fans are invited to share their greatest red carpet do's and don'ts by following @AflacDuck on Instagram. Whether it's advice about how to dress or the best photo poses, enter the Aflac Red Carpet Sweepstakes today through Sunday, Feb. 14, for a chance to win a set of wireless headphones. For the Aflac Red Carpet Sweepstakes official rules, visit www.aflac.com/redcarpetsweepstakes.

Final words of wisdom can be offered just hours before celebrities hit the red carpet during a Twitter Party with the Aflac Duck on Monday, Feb. 15, from 2-3 p.m. ET/11 a.m.-noon PT. To join in the conversation, use #AflacRedCarpet. Fans across the country can continue to engage with @AflacDuck on Facebook, Twitter and Instagram to get the duck's-eye view as he posts in real time throughout the evening. Follow @Aflac on YouTube to see his red carpet arrival.

In anticipation of this year's event, music fans can also listen to their favorite GRAMMY-nominated artists on Pandora, the world's most powerful music discovery platform, via The GRAMMY Station presented by Aflac. To find the station in the Pandora mobile/tablet app, search for GRAMMY or Aflac. New this year is an in-station countdown clock to remind fans that the wait is almost over to find out who will take home this year's GRAMMY Awards. Tune in on Monday, Feb. 15, at 8 p.m. ET/5 p.m. PT to see the winners revealed live on CBS Television Network.

The integrated "Rock the Red Carpet" campaign also includes public relations outreach as well as digital and print advertising featuring a special appearance by the Aflac Duck in the Feb. 8 issue of People magazine alongside this year's GRAMMY Awards ballot.