Macon-Based ASP Announces Nationwide Expansion

Staff Report From Georgia CEO

Friday, May 27th, 2016

America’s Swimming Pool Company continues their nationwide expansion, with their farthest expansion reaching into California. ASP is the largest and most recognized swimming pool maintenance and repair company.
 
"Our recent expansion into the state of California is one of the largest milestones for our company since inception" says Stewart C. Vernon, Founder and CEO of ASP. "As our brand has grown over the years, so has our ability to reinvest back in to our systems and processes, allowing our new franchise owners today access to a system that is unmatched in our industry.”
 
In April 2016 new franchise owners from Fresno, CA, Chatsworth, CA, Galveston, TX, and Raleigh, NC visited the ASP Franchising headquarters in Macon, GA, for Pool School. ASP’s Pool School is a 12-day, hands-on franchise training program to help new owners successfully start their business. While at Pool School, franchise owners learned about every aspect of their business from technical support to marketing and bookkeeping.
 
“After over 30 years of owning my own pool business, I converted to ASP because I liked the idea of being in a business that offers more backing and support,” said Jack Carter, Owner of ASP Fresno and ASP Chatsworth.
 
The ASP brand is changing the swimming pool industry. The management team ASP Franchising searched for a software system that would be beneficial for owners and technicians. They soon realized that with their knowledge and experience, ASP can develop the software system that is needed, then PoolOps was born. PoolOps, a technologically advanced system, is put into place to provide ASP clients with weekly pool chemical reports, pictures of their clean pool, accountability, and peace of mind. ASP wants franchise owners to manage their business with ease, and PoolOps includes improving efficiency and maximizing revenue.  
 
“PoolOps is why I chose ASP,” said Carter.