Aflac Duck Debuts New Role During the 59th GRAMMY Awards
Staff Report From Columbus CEO
Monday, February 13th, 2017
Aflac, the leader in voluntary insurance sales at the worksite in the United States and official partner of the 59th Annual GRAMMY Awards, announced that it will collaborate with GRAMMY nominee Brandy Clark to help ensure musicians and fans are protected during life's unexpected moments. Clark will star alongside the Aflac Duck in a video showing how the Aflac Duck has her back, just like Aflac helps protect its customers in their time of need. The video will debut on social media this Saturday, Feb. 11.
"As my career has transitioned from songwriter to singer/songwriter over the past few years, I have realized how important it is to have a strong team around me," Clark said. "Just as my team has my back, Aflac is there for its policyholders, helping make sure unexpected surprises don't impact the life they love. I am excited to work with the Aflac Duck to help tell this story."
This is the insurance brand's third year partnering with The Recording Academy to celebrate Music's Biggest Night. New this year, the Aflac Duck has earned his own credentials and will join the 59th GRAMMY Awards as a Production Assistant. For exclusive videos and live updates of the Aflac Duck's experience throughout the night, follow @AflacDuck on Facebook, Twitter and Instagram. To join the conversation, fans can use #GRAMMYs.
"Aflac understands that music plays an important role in how young adults express their personalities and lifestyles," Aflac Senior Vice President and Chief Marketing Officer Gail Galuppo said. "When illness or injury strikes, we want them to know that Aflac insurance can help cover those out-of-pocket expenses that health insurance doesn't cover so they can continue to live life to the fullest – whether that means buying a new guitar or tickets to the next big music festival."