Aflac, the leader in voluntary insurance sales at the worksite in the United States, announced it will partner with Tough Mudder Inc., the leading active lifestyle brand and media company, as the "Official Supplemental Insurance Provider" for Tough Mudder's 2017 events season. The partnership includes the introduction of the Aflac Small Business Challenge designed for teams participating in Tough Mudder events on behalf of small businesses.

Tough Mudder hosts a series of endurance events and obstacle course challenges all over the world. Tough Mudder events promote teamwork, physical activity, and fun, and the partnership with Aflac underscores the brand's commitment to promoting corporate team building.

"Aflac recognizes that young adults are seeking creative ways to live active, healthy lifestyles, and the Tough Mudder experience creates that opportunity for its competitors almost every weekend of the year," said Gail Galuppo, senior vice president and chief marketing officer at Aflac. "For young employees working at a small business, camaraderie among the team is crucial. Participating in an event like Tough Mudder together can help improve communication and collaboration while creating a workplace culture that supports healthy and fit lifestyles – all attributes that help small businesses succeed."

"Tough Mudder is thrilled to welcome Aflac to our family of sponsors in 2017 to reach the Tough Mudder community as well as the tens of thousands of small-business employees and corporate teams who take part in our events each year," said Donna Goldsmith, Tough Mudder Inc. senior vice president of Partnership  Marketing, International Event Licensing, Corporate Sales and Merchandising. "We are excited to launch the Aflac Small Business Challenge to promote our dual commitment to camaraderie and team building and to support Aflac's dedication to helping employees of small businesses thrive."