Kia Motors America announced that Bill Peffer will assume the role of vice president, sales, effective July 24. 

Peffer, who joins from Balise Motor Sales – a large, privately-held dealership group in the Northeast – will oversee Kia's regional and corporate sales operations in the United States and report to chief operating officer and executive vice president, Michael Sprague.

"Bill Peffer brings vast experience and a global perspective to Kia's U.S. operations and we are pleased to welcome him to the team," said Justin Sohn, president and CEO, Kia Motors America. "Bill's commitment to dealers and focus on the customer experience are a perfect fit for Kia and his arrival will bolster our efforts to increase demand for our award-winning vehicles."

Over the course of more than 20 years at General Motors, Nissan North America and Ford Motor Company, Peffer held a number of high-profile posts such as vice president of sales and service for Cadillac and managing director and CEO of Nissan Australia.