Masterbuilt Announces its Acquisition of Smoke Hollow
Staff Report From Columbus CEO
Friday, September 29th, 2017
Masterbuilt Manufacturing, LLC has acquired the Smoke Hollow division of Outdoor Leisure Products, Inc. As a leader in the market of cooking products and accessories, the purchase of Smoke Hollow will enable Masterbuilt to continue offering consumers a wide selection of high quality, innovative products.
Since its founding in 2005, Outdoor Leisure Products has built its brand, Smoke Hollow, into one that includes the latest in technology and design. The brand's work to serve the customer will complement Masterbuilt and all it has done to stand out as a leader in its market. "The timing couldn't be better for both companies with the growth in the smoker category. The strengths that Masterbuilt brings to the table, along with our similar values and culture, will enhance and grow the Smoke Hollow brand," said Rick Davidson, CEO of Outdoor Leisure Products.
Masterbuilt aims to provide the best tools to help consumers master the craft of smoking, grilling, frying, and more. "We are excited to have gained the value that Smoke Hollow brings to our company. Masterbuilt always seeks to give our customers the best and widest selection of products. We know that Smoke Hollow's product offering paired with Masterbuilt's deeper history, innovation, and reach will be a great fit," said Masterbuilt President and CEO, John McLemore.
Masterbuilt's acquisition of Smoke Hollow is effective immediately. Dominus Capital, the private equity partner of Masterbuilt, will continue to provide aid in combining the two businesses and achieving their goals for growth.