Char-Broil, a division of W.C. Bradley Company based in Columbus, GA and one of the most recognized and respected outdoor cooking brands in the world, has named BrightWave as its email marketing agency of record. BrightWave was chosen for its deep expertise in email and eCRM as well as its understanding of Char-Broil’s business and strategic initiatives. The Atlanta-based agency has been recognized as the leading independent email agency and ranked #1 for client satisfaction and platform expertise, according to industry analyst The Relevancy Group.

“BrightWave was chosen after evaluating many agencies and vendors. BrightWave’s track record of delivering excellence for its impressive client list is the best we have seen,” stated Paige Farrow, Char-Broil’s Senior Director, Marketing. She added, “Our team has already seen an immediate impact as BrightWave has created a strategic plan and migrated our email program to a new and dynamic technology platform.”

“Char-Broil is an iconic brand, one we have long admired and hoped to work with. We expect great things for both its email subscribers and Char-Broil’s business performance as their email program evolves,” commented Simms Jenkins, BrightWave’s CEO. “Our team is very excited and honored to be a trusted partner for Char-Broil and we look forward to a successful long-term relationship.”