Aflac, the leading provider of voluntary insurance sales at the worksite in the U.S., announced that the company received the Platinum SABRE Award for Best In Show and the Gold SABRE Award for Institutional Image. The SABRE Awards are issued by The Holmes Report, which recognizes superior achievement in branding and reputation in North America, Europe, Asia, Latin America and Africa. The company received top honors for its corporate social responsibility campaign and its latest innovation in the fight against childhood cancer, the My Special Aflac Duck, an innovative, smart robotic companion that uses joyful play to help children coping with cancer.

Aflac's entry for this prestigious award tells a story about how the company reasserts their commitment to business ethics, workplace culture, philanthropy and environmental sustainability. Aflac collaborated with FleishmanHillard, Ken Willis International, Carol Cone On Purpose and Marina Maher Communications to launch a robust campaign highlighting the company's commitment to governance, citizenship, philanthropy and ethics. 

"In today's business climate, who you are as a company means as much as what you do and the products you sell, so we are extremely pleased to be recognized for how we treat our employees, our principles and values, and our devotion to our community," Dan Amos, Aflac chairman and CEO, said. "This recognition validates our continued priority to operate our business with a social purpose not only because it is the right thing to do, but because it is the best thing for our continued success as a business."

Notable highlights from Aflac's ongoing CSR campaign include eclipsing more than $123 million in contributions for childhood cancer support services and research; highlighting Aflac employees and independent sales agents who embody the annual CSR Report theme, "Everyone Has the Power to do Good"; and the introduction of My Special Aflac Duck for children with cancer.