With spooky season approaching, Wag!, (Wag! Group Co.) ( Nasdaq: PET), an American pet services marketplace company powering a mobile-first technology platform that enables on-demand and scheduled dog walking, overnight care, training, and other pet care services, surveyed pet parents nationwide to see how they were preparing to celebrate Halloween with their pets. Wag! conducted a national scientific random sample of 1,000 U.S. adult dog or cat parents, and while it may not be surprising that 95% of pet parents are excited for Halloween this year, more pet parents are planning to involve their furry friend in all of the excitement.

This year, 59% of pet parents, who celebrate Halloween, plan to take their pet(s) Trick-or-Treating, and for 12% of the Trick-or-Treaters, it will be their first time. It's no secret that now more than ever, dogs and cats are considered "family members" instead of just "pets." And Wag!'s survey results emphasize that sentiment across the board, from festivity planning, to costume spending, and more.

A rise in pet spending has been an ongoing trend that sees no sign of slowing down. The Wag! survey found that pet parents are sparing no expense, with 55% of dog parents and 46% of cat parents anticipating the cost of their pet costume to exceed $25; and 30% of dog parents and 26% of cat parents anticipating the cost of their pet costume to exceed $50. Comparatively, 75% of pet parents anticipate the cost of their child's costume to exceed $25, and 44% anticipate the cost of their child's costume to exceed $50.