Kia America Achieves Best-Ever October Sales, On Track for Third Consecutive Annual Sales Record

Kia America delivered best October sales with a total of 69,002 units, setting Kia firmly on pace to deliver all-time best annual volume for the third straight year. This upward trajectory continues to be driven by retail sales at Kia dealerships with an 8-percent year-to-date gain over 2024. Kia has sold 705,150 units in 2025, marking an 8-percent increase in sales year-to-date.

Five Kia models posted notable year-over-year October increases, with three setting new October sales records:

• Niro (+75 percent)

• Carnival (+35 percent, new record)

• K5 (+31 percent, new record)

• Seltos (+32 percent)

• Sportage (+17 percent, new record)

Sales of Kia’s electrified models (+16 percent) and SUVs (+2 percent) increased over the same period last year, illustrating the popularity of the brand’s diverse model line-up.

“Despite the numerous challenges facing the automotive industry, Kia is focused on long-term growth supporting our customers with a diverse model lineup that delivers outstanding value, and we continue to be on pace to deliver our third consecutive annual sales record,” said Eric Watson, vice-president, sales operations, Kia America. “With the second-generation Telluride SUV set to debut at this month’s Los Angeles Auto Show, Kia released off-road footage of the camouflaged model to further heighten the customer’s anticipation. Kia’s future remains very bright, and the brand will continue to grow as we move into the critical holiday sales season and into the new year.”

Additional Announcements

In addition to the monthly sales performance, Kia America also made additional announcements:

• All-New 2027 Telluride Teased: Kia revealed the first teaser images of the upcoming all-new 2027 Telluride SUV ahead of its global debut at the Los Angeles Auto Show on November 20. The second generation is one of the brand’s most successful vehicles in company history.

• Telluride's Transformative Power: Kia celebrated the transformative power of the Telluride through a new creative campaign. The Telluride is the only SUV to capture World Car of the Year, North American Utility Vehicle of the Year, MotorTrend SUV of the Year and Car and Driver 10Best honors in the same year (2020).

• Kia Soul Discontinuation: The discontinuation of the Kia Soul, considered by many to be the first production vehicle in Kia’s historic transformation, was announced. The last Soul model will roll off the production line at the conclusion of the 2025 model year. More than 1.5 million Kia Souls have been sold in the U.S. since 2009.

October Sales Data